Arbourne is an independent technology company creating software that’s minimal, powerful, and built for humans.
01—
It is the discipline of removing what doesn't serve the work, then defending the space that remains.
02—
Capability without ceremony. The craft is in the substance — not in what we say about it.
03—
Built for a person, not a persona. We'd rather make something excellent for a few than adequate for everyone.
01/Writing
A quiet notebook for people who think in prose.
A letter to no one — the keyboard is quieter now. The room holds its breath. I am writing this for no one in particular, which is, I have decided, the only way to write anything worth keeping.
Earlier, I tried to explain what I meant by
02/Structure
A structural editor for ideas, not files.
03/Reading
Annotation as a first-class document.
The argument, he concedes, is not yet complete. Something is missing from the usual account — a small but consequential detail that appears only under pressure. The reader may have noticed it on a second pass. Perhaps the footnote is impatient. If not, the footnote is patient.
It is, at any rate, an attempt. The failure of a prior argument does not oblige us to accept the opposite; it obliges us to try again, with different words, and perhaps a different temperament.
A lot of the good in a piece of software is invisible. That's usually fine.
We cut more features than we add.
Finishing is mostly about the last bit. That's where the time goes.
We shipped things half-done for a few years. It wears on you.
If you're waiting on our software, we probably haven't finished it.
Most of our time goes into making things fast.
Every little thing on the screen was picked by someone. If something's off, tell us — we can usually remember who.
The team is small enough that this is still true.
We change this list. It was longer a year ago.
03 used to be called something much worse.